The skyscraper link building technique will help breathe new life into your website.

We all know that the most common advice for increasing traffic to a new blog is: “Create new content, share it on social media, optimize for keywords, blah blah blah”.

If you’re blogging for a while, you probably know that it will not work most of the time! Due to its lack of specificity and absence of proven efficacy, the advice cannot guarantee results.

What is the skyscraper link building technique?

The effective Skyscraper Technique is a content marketing strategy primarily used for link-building and enhancing a website’s SEO.  Its main reason is to improve your backlink profile.

Why Should You Use The Skyscraper Technique?

There are three main reasons why you should implement the skyscraper technique in your content strategy. 

First of all, if you choose a popular article that ranks high, you know there is demand for that specific topic. Analyze why that content is so popular, for example, does it use established sources, is it capable of solving a problem for the readers, etc. 

Ensure that you maintain the same search intent when creating the new piece.

Secondly, if the first article was beloved by all, this means that there is a specific audience that is interested in this specific topic and will be interested in what you have to say. If your article makes the subject exciting and unique, you can easily get the links you need by reaching out to those who are already linked to the first article.

Finally, if Google ranks the original content highly, creating something superior and more compelling provides an opportunity to outrank it with your new piece. So, if you do it right, you have a decent probability of ranking on the top of the Search Engine Result Pages ( SERPs) for the same keywords.

Benefits of Skyscraper Techniques

Are you interested in understanding why the Skyscraper technique is so effective? Here are some benefits of the Skyscraper technique.

Skyscraper technique helps you:

Build high-quality content that is helpful for your readers

It helps to increase your social shares

It helps to Enhance the overall backlink count (the most crucial aspect of Off-Page SEO) for your blog posts. 

• Increase your blog comments organically
• Increase your website authority
• Enhance the exposure of your blog.
• Enhance your overall blog traffic from search engines
• Establish strong relationships with fellow bloggers.

All in all, this unique method uses a proven content creation framework that allows you to easily climb up rankings on Google and get more blog readers. That’s what we all need to build profitable sites, right? So get the most out of this effective link-building strategy and you will be blown away with the results.

I hope you are already convinced that this technique is right for you. So what are you waiting for? So, what are you waiting for? Let's delve into the details of how to utilize the proven Skyscraper technique to build quality links and boost your blog traffic.

The Skyscraper Technique vs. Traditional Link Building

When it comes to link building, there are several processes one can adopt. Two commonly discussed ways are the Skyscraper Technique and traditional link building. But how do they differ, and which one might be the right option for you?

1. The Essence:

• Skyscraper Technique: Focuses on identifying popular content in your topic, creating an even better version, and then promoting it to the right audience. The aim is to “outshine” the existing top-execution content.

• Traditional Link Building: Relies on processes like directory submissions, guest posting, or buying links to gain backlinks. It’s about creating different strategies to generate links.

2. Time & Effort:

• Skyscraper: Requires substantial time and try upfront. You’re researching, creating first-class content, and reaching out. However, the outcome can be long-lasting and significant.
• Traditional: Might demand compatible effort over a prolonged period. The approach is spread out, and the outcome can vary based on the methods chosen.

3. Quality of Links:

• Skyscraper: This method often yields high-quality backlinks when you aim to create content worthy of being linked by top-tier websites.
• Traditional: Quality can vary. While guest posting can generate valuable links, directorship submissions might not be as potent.

4. Risk Factors:

• Skyscraper: Comparatively low risk. You’re focusing on natural content creation and organic outreach.
• Traditional: Some methods can be risky and lead to fine if not done right.

5. Versatility:

• Skyscraper: A primarily content-centric approach.
• Traditional: Offers a mix of techniques, from content creation to networking and cooperation.

Skyscraper Technique demands a significant initial investment of time and effort, the rewards can be immense. 

Traditional link building, on the other hand, provides a diversified strategy but might require continuous efforts to see balanced results. 

The choice between them depends on your goals, resources, and the nature of your industry.

How to Use the Skyscraper Link Building Technique

Follow these three steps to implement the Skyscraper Technique.

1.Best by Backlinks

Enter a popular site into Ahrefs’ Site Explorer or Semrush, or you can use any other tools. Next, navigate to the "Best by Backlinks" report.

This report displays a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they are likely to be very good potential targets. You can filter information and pitch them if these websites can be effective for you.

2. Make it better

The fundamental idea (or assumption) behind the Skyscraper Technique is that people desire to see the best.

Once you’ve found the content you want to beat, the next step is to make something even better so give it some extra effort. 

According to Brian, there are four aspects worth improving in your article:

• Length – If the post has 25 tips, increase the length by adding more to the list.
• Freshness – Update any outdated sections of the original article with new images, information, stats, screenshots,  etc.
• Design – Make a unique custom design. 
• Depth – Make sure Don’t just list things. Fill in the details and make them more actionable.

3. Reach out to the right people

According to Elon Musk - If you're aiming to achieve something significant, you won't be able to do it alone. Reach out to the right people—those who won't let you fail.

Numerous methods are available for outreach, but the key to successfully executing the Skyscraper Technique is email outreach

Email outreach marketing involves reaching out to bloggers with large followings and site owners with good rankings, typically to request a review or introduce your content that they can link back to.

Your target audience should be relevant for better engagement on your website. You need to find industry-specific bloggers or sites in a similar domain, especially if you are aiming for content promotion and backlinks.

If you are looking to promote your product or services then bloggers with large followers or influencers, journalists, etc would be your audience who can advocate your offerings - isn't it a good thing?

Let's get into the details of the process-

• Find the right people
• Collect the relevant information about prospects people
• Next step- Crafting the unique email outreach templates
• Sending the email
• If need any follow-up mail you  can mail them again

Things to avoid:

• Sending emails to random people without systematically targeting the audience.
• Try to  avoid Poor grammar and careless articulation of words.
• Sending requests from generic email IDs.
• Not providing any information about the link you shared.
• Neglecting to familiarize yourself with the audience and the site you are reaching out to.
• Not investing time in writing emails and simply copy/pasting from elsewhere.

All this can lead to a bad impression on your prospective audiences and may not serve your purpose of initiating the outreach campaign in the first place so try to take some effective action.

Is the Skyscraper Technique still effective in 2024 ?

Are you looking for an effective link-building technique that you can use repeatedly? The most effective way to create content that ranks is to comprehend what Google values because Google loves effective and informative content. 

So It can be frustrating when you don't see the desired results despite investing significant time in creating excellent content.

That’s why in this blog, we’re diving deep into the Skyscraper Technique, how you can implement it, and what it takes to generate results in 2024.

Our analysis revealed a few things:

1. The most effective approach to creating new content that ranks is to understand what Google values. In other words, we first review the existing ranking content and then create an improved version of that content

2. While longer content might seem like it is always better, we have found that regularity is a better predictor of success than length. That's why we need to focus on a blog publishing frequency of 1 or 2 articles per week, each around 1,000 words.

3. With the advent of AI and changes in Google's algorithm, we recommend incorporating more experiences, examples, beliefs, stories, and sentiment into our client content.

4. The Skyscraper Technique is an SEO strategy that uses top-ranking  and back-linking content to boost organic traffic.

The Most Challenging Aspects of the Skyscraper Technique

Every great strategy has a lot of challenges. No pain, no gain, isn't it? But just because there could be some attainment on your path to attainment, that doesn’t mean you can’t get there.

The key to overwhelming the Skyscraper Technique’s challenges is to see them coming.

Be wary of the following, and you'll be well on your way to experiencing a daily increase in organic traffic:

• Keyword research: While link-worthy content is key, you can’t forget about the gravity of keywords. Make sure to target keywords with high search volume instead of solely focusing on a niche audience.

• Search intent:  Don’t let beating the opposition let you lose sight of search intent. Understand whether your keyword generates transactional or informational results, and make sure your article aligns accordingly.

• Length: Remember one thing, bigger isn’t always excellent. According to Google’s Helpful Content Update, the key to ranking content is quality, not length. Focus on giving readers what they want before making your article longer than competitors.

• User experience: Similarly, permanently keep the user experience in mind. When your audience has a user-friendly experience, they’re more likely to share your article with their social networks, growing your organic traffic and visibility.
• Topic relevance: Targeting highly competitive keywords may be tempting, but it’s necessary to pick fights that you can win. This way, you can build your website’s reliability and gain momentum among your audience before taking on your largest competitors.

The trick to finish the Skyscraper Technique is all in the details. It may take a bit of trial and error, but by planning your technique and being persistent, you’re guaranteed to see a positive outcome.

Future of Link Building: Role of the Skyscraper Technique

The digital world is changing, and the Skyscraper Technique is at the forefront of link building’s near future.

• Value-Driven Content: Amidst a sea of content, the Skyscraper Technique shines by creating slices that genuinely stand out.
• User Experience Matters: This system is all about offering thorough, one-stop answers, aligning with search engine priorities.
• Building Trust: By securing backlinks from top domains, this strategy boosts a website’s online reputation.

As link building enlarges, the Skyscraper Technique’s emphasis on quality and relevance ensures its central role in the procession ahead.

Conclusion

Is the Skyscraper Technique something special? When we pause and gleam, we’ve traveled from its roots, convinced its guiding lights, and envisioned its bright skyline.

Now, let’s sprinkle in a nugget of knowledge: firms like Outreach Monks have emerged as preceptors in link building, leaning heavily on this method. Their success highlights the efficacy of the technique in the real world.

This technique isn’t just a buzzword. It represents an aspiration – to hoist our content to standout elevation, making it visible, impactful, and share-worthy. The digital kingdom constantly evolves, yet this obtainment remains steadfast, helping us craft content that sparkles and maintains.

As we ponder our next content adventure, it’s worth asking: Are we set to build our content skyscraper? With this method, we can aim high, really high!

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